Help the team understand the circumstances surrounding the problem they’re attempting to solve
Phases
Suggested Time
45-60 min
Participants
Core team
This activity allows the team to tell a story about either the user’s current, potentially frustrating experience with the core problem or their future, ideally positive experience after the team’s solution is in place. Doing this provides structure in advance of exploratory research—drawing out areas to probe—or leverages what the team has learned to support solution sketching.
You can write scenarios during Discovery to outline the existing experience, but they are usually written in Framing (or Delivery) to capture an idealized experience and often followed by a Design Studio
Create four columns on the physical or digital whiteboard and label each with the following:
Tip: If time is short and/or the full team is busy with other work, you can also do this activity by yourself/with your pair using the word processing program of your choice
Begin by defining the user, ideally using the persona(s) your team has created. What you write should answer these questions:
Tip: If you have your persona available, you can use it in this section instead of making one from scratch
You can lead the team in creating a well-formed persona using the Personas activity
Next, define the goal of the scenario. What you write should answer these questions:
Now define the context of the scenario. What you write should answer these questions:
Finally, outline the scenario from beginning to end, being sure to write about:
Tip: If you’re writing a scenario for the future state, be careful not to be too prescriptive in how you capture the solution. Leave enough ambiguity so that the team has space to ideate broadly.
You’ve succeeded once you feel the team understands the scope of current or future scenario and could confidently use it to support subsequent activities (research, design studio, etc.)
Example of a current state scenario:
How sheep farmers currently purchase sheep at actions in person
Example of a future state scenario:
How sheep farmers will purchase sheep via the internet with the new product