Persona Ecosystem Map
Help the team understand how the primary persona interacts with all other personas
Phases
Suggested Time
30-45 min
Participants
Stakeholders & project team members
Why do it?
This activity helps the team understand who the different groups of users are and what their relationships look like. The more interconnected users there are, the more useful this activity becomes.
When to do it?
After the goals for the project / consulting engagement have been covered, when the team is beginning to dive deeper into the details of the problem space
What supplies are needed?
- Whiteboard or digital version like Miro
- Dry erase markers
How to Use this Method
Sample Agenda & Prompts
-
Draw the primary persona on the whiteboard
Tip: If necessary, you can split into groups first
-
For each additional persona, draw:
- A person
- Their name
- Write what keeps them up at night or a sentence that describes their goal
-
Draw arrows connecting other personas that work with the primary persona
Tip: If desired, clarify the relationships by using verbs with arrows like “supports”, “reports to”, or “is supported by”
Success/Expected Outcomes
The team has a shared understanding of all the users, what they care about, and how they relate to one another